About Godfreys

For over 90 years, Godfreys has proudly been Australia and New Zealand’s leading vacuum and cleaning experts — a milestone that deserves a celebration! From humble beginnings and with continued dedication from our founders and past and present team members, Godfreys has grown into an iconic household name.

In 1931 — a time when door-to-door salesmen sold vacuums — founder Godfrey Cohen bought 30 vacuum cleaners from the newspaper auction columns for $50 (the equivalent of about $2,300 today) and convinced his father to give him some window space in the family’s furniture shop. This was the birth of Godfreys and a new way to sell vacuums to the public. The deal was sealed with a handshake between business partner John Johnston, and the first Godfreys store opened its doors in Melbourne’s historic Prahran Market.

After going into Voluntary Administration, Godfreys Closed business and retail store operation in May 2024.

In June 2024, Future Innovation Holdings P/L acquired the Godfreys & Godfreys Commercial brands and assets to reestablish a new Online and Wholesale business model that brings back this iconic brand back to life.   

Alongside an extensive range of vacuum cleaners from its iconic brands such as, Wertheim, Sauber, I-Vac, Pullman and Optim, Godfreys offers a variety of top-notch cleaning solutions including steam mops, carpet shampooers, hard floor cleaners, and various floor care equipment. We continue to lead the market through innovation and plenty of good old-fashioned hard work.

Godfreys continues to provide customers with top-of-the-range products from great brands, along with professional advice and extensive services that meet all cleaning needs. From offering a diverse range of cleaning solutions to providing comprehensive after-purchase support — everything we do is aimed at making our customers’ lives easier, and most importantly, cleaner!